Packaging-Strategy-and-Solutions

In a break from the industry standard of presenting textbook evaluation samples in elaborate, glossy, full four-color wrap cartons, this stadium box made the product, rather than the packaging, the visual "star." In addition to complementing the found art style of the book cover illustrations, the use of raw, ribbed corrugate as the packaging exterior reduced sampling costs, while also forwarding the company’s green messaging and practices.

Packaging Strategy and Solutions

In a break from the industry standard of presenting textbook evaluation samples in elaborate, glossy, full four-color wrap cartons, this stadium box made the product, rather than the packaging, the visual “star.” In addition to complementing the found art style of the book cover illustrations, the use of raw, ribbed corrugate as the packaging exterior reduced sampling costs, while also forwarding the company’s green messaging and practices.

Leave A Comment

Your email address will not be published. Required fields are marked *