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Catalog Strategy and Design

Visual Logic

Conceptualized, planned, designed, wrote, and produced a long line of widely acknowledged and acclaimed catalogs that served as marketing centerpieces, helping to realize a fourteen-year streak of year-over-year record revenues. The catalogs, elevated from product directory to sales tool, won numerous unsolicited awards and established an organizational and product presentation schema that has been emulated across the industry.

CLIENTS:

National Geographic, Hampton-Brown