Concept to Completion

Single-handedly conceived, wrote, designed, and performed page production of the print brochure announcing and supporting the launch of National Geographic‘s first ever elementary (K-5) science curriculum. The finished brochure not only garnered a lot of market and industry attention and contributed to a highly-successful product launch, but became the centerpiece of the promotional “toolkit” developed for the sales team, as well as the visual and messaging driver for the full suite of e-marketing and print marketing materials subsequently developed in support of the product.