Making an Impression

SimpleSolutions.Technology is a startup concept/company providing personalized support and solutions for ordinary people (and especially those less tech-savvy) to make and get the most from their smart devices and home controls. As such, they wanted a logo that would grab attention and clearly convey a technology focus, but do so in a friendlier and possibly even familiar, less intimidating manner than the typical tech-oriented logo. Modern/tech visual elements woven into a traditional “emblem” design gave the clients the desired effect/communication, with the added benefit of being able to use isolated elements (the bot, the “S” border, and the type treatment) in various other visual identity applications.