Conceived and created a completely new website to present and promote the life and work of sculptor Michael Malpass. Developed a content and navigation schema for the entire site to enrich the UX (user experience) as well as improve SEO (search engine optimization). Designed and built-out the site on SquareSpace, while providing instruction to the client on how to use the platform and manipulate the pages I was creating. The result is a site that allows the art and artist to shine, generates a lot of positive comments, offers greatly increased search traffic and visibility, and regularly delivers new contacts and queries to the gallery. The project was also (purposely) set up so that the clients are now able to manage, update, and even expand the site on their own.
The Malpass Family