Demand-Generation

A contest run on social media resulted in a five-fold increase in followers, while delivering targeted email leads. Content from the contest then became the basis for a free eBook download, extending the collection of leads exponentially. The emails collected from each activity entered automated workflows designed to convert prospects into purchasers of the client’s related product offering.

Demand Generation

A contest run on social media resulted in a five-fold increase in followers, while delivering targeted email leads. Content from the contest then became the basis for a free eBook download, extending the collection of leads exponentially. The emails collected from each activity entered automated workflows designed to convert prospects into purchasers of the client’s related product offering.

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